M.A.C. Cosmetics

M.A.C. Cosmetics

Saturday, September 25, 2010

Step by Step guide to the ultimate smoky eye - MAC makeup

Makeup Tips From the Experts at MAC Cosmetics

Corporate Irresponsibility - Toyota

Toyota, a reputed Japanese, world market, automaking company has a history of a longstanding reputation not only for business prowess but also for social responsibility. But, these days, Toyota is facing the unbearable heaviness of being exposed as just another bad automaker who is not socially responsible for their customers lives. The company knew that the defective gas pedals for years and had hidden the existence of tests that would be harmful to its legal position and claimed key material was difficult to get at its headquarters in Japan. It has withheld potentially damaging documents and refused to release data stored electronically in its vehicles. This resulted in a sharp drop in buyers confidence when purchasing Toyotas. Toyota now faces nearly 100 federal wrongful death and injury lawsuits by victims who blame their crashes on sudden acceleration. Toyota hid the existence of its roof strength tests in numerous cases. For example: In California, two women were left paralyzed by separate Toyota rollover crashes and they filed a lawsuit against Toyota, that recently uncovered company documents with sworn testimony by Toyota officials that the company had no written standard for how far vehicle roofs could be crushed. Toyota has behaved unethically and immorally affecting a huge impact on their brand image.

Week 4 - The Marketing Environment

M.A.C.'s target market would be Generation Y. Considering my demographic of Generation Y, who possess, all of these characteristics, such as impatient, family oriented, inquisitive, opinionated, diverse, good time managers, street smart, and connected, all fall into place. Generation Y were born between 1979 and 1994. They are about 60 million strong, one and a half times as large as Generation X. They are also known as "echo boomers." They range from college graduates to kids in their teenage years.  They already spend nearly $200 billion annually and over their lifetimes will likely spend about $10 trillion. Some have already started their careers and are making major purchasing decisions such as cars and homes. Most consumers who purchase M.A.C. products are Generation Y consumers. These consumers are not afraid to purchase two $18.50 products in comparison to the drugstore, where you could find a foundation for $7.00. These consumers know that their skin is important and they will get the best products possible for them and their skin. M.A.C. is the most popular and most demanded cosmetics available in the market today.M.A.C., a company that was originally geared toward the Caucasian market, now attracts a 50% ethnic customer base.

Week 2 - Strategic Planning 3

Disney And M.A.C. Cosmetics Team Up For Villains Collection:
M.A.C. Cosmetics has teamed up with Disney to create a devilish collection inspired by some of the most famous Disney villians. The Venomous Villains collection arrives at M.A.C. stores on September 30th. It highlights favorite animated antagonists. Cruella De Vil from "101 Dalmatians," Maleficent from "Sleeping Beauty," "Snow White’s" Evil Queen and Doctor Facilier from the "Princess and the Frog," are represented in blush, beauty powder, eye shadows, lipstick and nail polish. There are the light and dreamy shades such as “Oh so fair”, a pale pink beauty powder in the Evil Queen’s collection and “Innocence Beware” a taupe shade of lipstick with Cruella de Vil’s mean old mug adorning the packaging. And for the more adventurous, there are plenty of wild and wicked colors to be had. A nail lacquer inspired by Maleficent called “Mean & Green” is a swirl of gun-metal and purple-green that would compliment fall’s gray color palette. And every villainess needs a blood-red lipstick. “Toxic Tale” matches Snow White’s fateful fruit. “I’m sure every woman in the world has a little villain in her somewhere, whether she wants to admit it or not!” says James Gager, senior vice president and creative director of M.A.C. Cosmetics, “It comes out from time to time in all of us. So I don’t think it will be too difficult to relate to at least one of these characters, if not all of them.” The Venomous Villains collection ranges from  $12 to $30. The colors for the 40 item collection, which feature uniquely designed and extremely collectible packaging, were created from Pantone reproductions of original Disney drawings.