M.A.C. Cosmetics is a specialty product and consumers are very satisfied with it because their extensive search is worth it. M.A.C. uses their word-of-mouth strategy and are status-consious to maintain their product's exclusive image. M.A.C. stands out for their personalized customer service. Different cultures favor brand name for their quality product and research has shown consumers do not mind paying a higher price to purchase M.A.C. Cosmetics which being a product line of Estee Lauder, is priced higher than the average drugstore cosmetics but consumers are aware of the higher quality they are paying for. M.A.C.'s product line ranges from eyes, face, lips, mineralize, multi-use, skincare, fragrances, brushes, nails, kit essentials and accessories. Over the last 10 years, 160 shades of lipsticks in 7 different finishes, 150 eye shadows, 60 blushes and hair care have been created for the public. M.A.C. is a global brand product and it is well-recognized outside its homebase of customers, and has publicly available marketing. Repeat sales takes place in M.A.C. since, the consumers have known their own favourite brand M.A.C. and are satisfied, they wish to buy again and avoid those they do not. Back to M.A.C. recycling program is available at all M.A.C.'s counters & stores. At the M.A.C. stores you can return 6 empty primary containers and you can redeem them for 1 lipstick or lipgloss.
