M.A.C. Cosmetics

M.A.C. Cosmetics

Saturday, September 25, 2010

Week 4 - The Marketing Environment

M.A.C.'s target market would be Generation Y. Considering my demographic of Generation Y, who possess, all of these characteristics, such as impatient, family oriented, inquisitive, opinionated, diverse, good time managers, street smart, and connected, all fall into place. Generation Y were born between 1979 and 1994. They are about 60 million strong, one and a half times as large as Generation X. They are also known as "echo boomers." They range from college graduates to kids in their teenage years.  They already spend nearly $200 billion annually and over their lifetimes will likely spend about $10 trillion. Some have already started their careers and are making major purchasing decisions such as cars and homes. Most consumers who purchase M.A.C. products are Generation Y consumers. These consumers are not afraid to purchase two $18.50 products in comparison to the drugstore, where you could find a foundation for $7.00. These consumers know that their skin is important and they will get the best products possible for them and their skin. M.A.C. is the most popular and most demanded cosmetics available in the market today.M.A.C., a company that was originally geared toward the Caucasian market, now attracts a 50% ethnic customer base.

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