Week 7 - Retailing

I needed a new compact and as I walked in the M.A.C. Cosmetics store in Soho, Prince Street, as usual, one of the sales representatives greeted me and helped me with my purchase. I did not have to spend much time inside the store too. I am very satisfied with their products and most importantly their personalized customer service. I am a loyal M.A.C. customer and I always get what I want. Customer service is an important factor in M.A.C. retailing and which you can find it in this cosmetic store. I also wanted a red lipstick and as I was looking at them, the sales girl asked me if I would be wearing this lipstick to work or out on a date? She asked me relevant questions like whether I wanted it matte or to sparkle or shine? If I ever tried wearing it with a lip liner or lipgloss? You may go in to just have a look but because of this kind of customer-friendly service, I bet most people decide to purchase at least one or two of their products. M.A.C. Cosmetics has been a successful power retailer and has chosen to excel on selection while maintaining consumer experience, convenience and affordable prices. M.A.C. is one company that caters to its customers. All makeup counter employees are thoroughly trained before they deal with customers. Their artists have been trained to focus on the customer and not the sale. They know their stuff and they know their products. From skin care to hair care, they learn it all. They master all the techniques and adapt them to all different face shapes, eye shapes, skin colors, skin textures and most importantly - customer's experience. The highlight of this store is any woman can get a makeup consultation and application lesson by any one employee for a nominal fee which is applied towards the purchase of any of the cosmetics. This company has a conscience, it loves to make people look and feel good on the outside and on the inside.