M.A.C. Cosmetics is a multinational corporation and is the number one makeup artist brand in the world. M.A.C. is sold in more than 70 countries and territories worldwide. For 2010, the company estimates revenue of 1.95 trillion won ($1.65 billion) and net profits of 330 billion won compared with roughly 1.77 trillion won and 300.6 billion won last year. M.A.C. Cosmetics sells extremely well globally in Doha, Qatar and the United Arab Emirates. One of their target markets is the Airline Industry and there are consumers who are able to use the best quality cosmetic product at a value they are ready to pay. From my personal perception, when I used to fly for Qatar Airlines as a Flight Attendant I loved all of M.A.C. Cosmetics and still do. It gave me a great satisfaction for the value for money I spend and I really saw a lot of difference compared to the rest. When I walked into any of the M.A.C. stores, the sales representatives always wore a smile and gave the best personalized customer service. Also, M.A.C. Cosmetics offering a free glam lipstick for every 5 of their used products is another attracting offer for me, which adds to being globally conscious of the green marketing. Services available at these M.A.C. Cosmetic stores include:
- False eyelash application
- Full make-up application up to one hour
- Make-up lessons up to 90 minutes.
Your blog is progressing well. For the global marketing blog post, you should have been more specific with maybe one particular aspect of MAC's global activities, instead of numbers.
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