Week 12 - Customer Relationship Management (CRM)

Customer relationship management is the ultimate goal for M.A.C. Cosmetics because they understand their customers as individuals instead of as part of a group. CRM management further enables M.A.C to design its marketing strategy and time focused customers. M.A.C. has an ultimate advantage of the customer value management and they strengthen their customers knowledge or understanding in order to provide strong support for business decision-making. M.A.C.’s latest information technology today, enables and stores customer data and ultimately gets to know their potential customers on a personal basis. M.A.C. does their marketing effectively and efficiently which increases their sales and customer service simultaneously. Thus, resulting in their customer intelligence strategic and tactical decision-making for support. M.A.C.’s customer relationship management highly maintains their customer satisfaction while maximizing overall customer profit contribution. M.A.C. eventually makes a valuable customer information into customer knowledge. They emphasize on enhancing customer relationships by getting the right information to the right person, in the right place at the right time. M.A.C. is a customer-centric company because they build long-lasting relationships by focusing on what satisfies and retains valuable customers. Knowledge management is definitely the most important for M.A.C. to build better relationship between customers and M.A.C. Empowerment is seen strongly as the company values each of their customers. The good interaction between the customer and M.A.C’s representatives is the foundation to develop learning and valued relationships which results in the success of M.A.C. into a lasting and a profitable one. M.A.C. focuses strongly on touch points too, making sure their customers understand and communicate with them. Wholesale M.A.C. online is a very popular touch point for customers since they can evaluate and purchase products. M.A.C. knows their target individual customer needs and wants and have succeeded in profitability with their potential customers for lifetime. When the product and time are both valued, then M.A.C. respectively earns their brand loyalty. Women love to beautify themselves using the best cosmetics for an affordable price, so M.A.C. does their best to influence consumers buying decisions for a lifetime with no regrets. Like, I have become one of their valued customers!!