Week 9 - Sales Promotion and Personal Selling

Personal selling is one of the oldest forms of promotion. M.A.C. Cosmetics follows this strategy and is a stand-out in the beauty world today. M.A.C. performs the task of selling through individual or representative by face to face, an oral communication with potential buyers of a product with the intention of making a sale. M.A.C. focuses initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to “close the sale”. Whereas, for sales promotion, M.A.C. does short-term use of incentives like discounts, displays, exchange offers, exhibitions, fashion shows and movies and television, to attract the potential customers and to achieve more sales value. M.A.C. promotes recycling through their Back to M.A.C. program where if you return six M.A.C. primary packaging containers to either a M.A.C. counter or online, then you will get a Free M.A.C lipstick of your choice. This is their way of “thanking you” for helping them keep our planet "green.” The WAD promotion doubles M.A.C.’s usual philanthropic commitment, which directs 100 percent of the sales price of its Viva Glam line of lip products to the M.A.C. AIDS. M.A.C. Pro, M.A.C. Pro Student and M.A.C. Pro Preferred members can redeem their discount in selected partnered stores, at any freestanding M.A.C. Store or M.A.C. Pro Store around the world. Discounts may vary from country to country. M.A.C. is for all occasions from high school proms to fashion shows. M.A.C. is so much fun especially on holiday season like their new Halloween Faceoff. They make the scariest of the holidays into a stylish one. They have got three of their makeup artists, going to create an amazing Halloween costume in under three hours. All they will use is their makeup kits, creativity, and a mischievous mix of hair-raising hardware, wacky wigs, and other perilous props.