Week 14 -Segmenting and Targeting Markets

M.A.C. Cosmetics have a potential market for the buyers offering an affordable prices for all ages, sexes, races, gender and socio-economic groups. Their target market or target audience is the market segment which their product is marketed to globally. M.A.C.’s market targeting is the process in which the intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made. M.A.C. targets its market, which is their strategic approach to creating a marketing mix for a specific, targeted market segment and set of buyers. Therefore, it leads to the company’s success. The beauty of M.A.C.’s target marketing is that it makes their promotion, pricing and distribution of M.A.C.’s products and services easier and more cost-effective. Target marketing provides a focus to all of M.A.C.’s marketing activities. M.A.C. Cosmetics knows who they are targeting to on the basis of demographic information because it is widely available and often related to consumers buying and consuming behavior on bases of age, gender, income, ethnic background and family cycle.

Week 13 - Developing and Managing Products

M.A.C. Cosmetics introduces new collection every season, developing new product ideas from many sources, including customers, employees, distributors, competitors, vendors, research and development and consultant. M.A.C. Cosmetics new Holiday/Winter 2010 collection of eye-catching, “A Tartan Tale,” is in all its posh, punk, ancestral, anarchic, noble and naughty glory. They range from makeup bags, to the eyes and face products that have some flasher fun with mirrored compacts. It also includes two exclusive collectable limited-edition sets packaged in a chic and reusable M.A.C. Holiday tartan tin, M.A.C. glamorous and my scottish fling mineralize Kits. This holiday season, M.A.C.'s special project for Kids Helping Kids is Sir Teddy. All proceeds go to the Kids Helping Kids program, supporting children and people around the world living with the effects of HIV/AIDS. Sir Teddy mini is $12 while Sir Teddy Bear is $15. The Viva Glam holiday kit goes full-out tartan in a bag featuring a clash of red. Another new product launched on November 24^th, 2010 is M.A.C. & Marcel Wanders Collection of Air of Style Solid Perfume, Lipsticks, Lipglosses, Sheer Mystery Powder. Upcoming M.A.C. Cosmetics collection for 2010 and 2011 are M.A.C. & Nicki Minaj Pink Friday 4 Lipstick, U.S. Launch Date: November 29^th, 2010, Cham-Pale Collection, U.S. Launch Date: December 26th, 2010 M.A.C. Stylishly Yours Collection, U.S. Launch Date: December 26th, 2010, M.A.C. False Lashes Mascara, U.S. Launch Date: December 26th, 2010, M.A.C. Peacocky Collection, U.S. Launch Date: January 6th, 2011 MAC & Mickey Contractor Collection, U.S. Launch Date: January 6th, 2011

Week 12 - Customer Relationship Management (CRM)

Customer relationship management is the ultimate goal for M.A.C. Cosmetics because they understand their customers as individuals instead of as part of a group. CRM management further enables M.A.C to design its marketing strategy and time focused customers. M.A.C. has an ultimate advantage of the customer value management and they strengthen their customers knowledge or understanding in order to provide strong support for business decision-making. M.A.C.’s latest information technology today, enables and stores customer data and ultimately gets to know their potential customers on a personal basis. M.A.C. does their marketing effectively and efficiently which increases their sales and customer service simultaneously. Thus, resulting in their customer intelligence strategic and tactical decision-making for support. M.A.C.’s customer relationship management highly maintains their customer satisfaction while maximizing overall customer profit contribution. M.A.C. eventually makes a valuable customer information into customer knowledge. They emphasize on enhancing customer relationships by getting the right information to the right person, in the right place at the right time. M.A.C. is a customer-centric company because they build long-lasting relationships by focusing on what satisfies and retains valuable customers. Knowledge management is definitely the most important for M.A.C. to build better relationship between customers and M.A.C. Empowerment is seen strongly as the company values each of their customers. The good interaction between the customer and M.A.C’s representatives is the foundation to develop learning and valued relationships which results in the success of M.A.C. into a lasting and a profitable one. M.A.C. focuses strongly on touch points too, making sure their customers understand and communicate with them. Wholesale M.A.C. online is a very popular touch point for customers since they can evaluate and purchase products. M.A.C. knows their target individual customer needs and wants and have succeeded in profitability with their potential customers for lifetime. When the product and time are both valued, then M.A.C. respectively earns their brand loyalty. Women love to beautify themselves using the best cosmetics for an affordable price, so M.A.C. does their best to influence consumers buying decisions for a lifetime with no regrets. Like, I have become one of their valued customers!!

Holiday 2010 MAC Tartan Tale Swatches & Product Details

Week 11 - Happy Holidays to All!! and come celebrate this holiday season with M.A.C. Cosmetics

Go! and shop for yourself and your loved ones this holidays at M.A.C. Cosmetics and feel the difference!! Remarkable news of M.A.C. Cosmetics, celebrating this 2010 holiday season with their collection of eye-catching, “A Tartan Tale,” in all its posh, punk, ancestral, anarchic, noble and naughty glory. Royal and raunchy, colors and patterns collide, fantasies come true, punk fairies take flight with enchanted new looks. They range from makeup bags, to the eyes and face products that have some flasher fun with mirrored compacts. It also includes two exclusive collectable limited-edition sets packaged in a chic and reusable M.A.C. Holiday tartan tin, M.A.C. glamorous and my scottish fling mineralize Kits. This holiday season, M.A.C.'s special project for Kids Helping Kids is Sir Teddy, officially knighted as the international symbol of KHK, at the pleasure of her M.A.C. Majesty. All proceeds go to the Kids Helping Kids program, supporting children around the world living with the effects of HIV/AIDS. Sir Teddy mini is $12 while Sir Teddy Bear is $15. The Viva Glam holiday kit goes full-out tartan in a bag featuring a clash of red. M.A.C. crest and the complementary duo of Viva Glam lipstick and lip gloss. All proceeds go to the M.A.C. Aids Fund to help support people living with HIV/AIDS and the best part is about the annual Kids Helping Kids greeting cards.

Week 11 - Integrated Marketing Communications

M.A.C. Cosmetics does their promotion in the most unique way and have always been on the cutting edge with their way of promoting their brand image. They inform, persuade and reminds potential buyers through the word-of-mouth strategy. First of all, M.A.C. knows their target audience and knows how to focus the promotions. M.A.C. has a total competitive advantage in the cosmetics market and are recognized by their target market as significant and superior. Moreover, there are no media advertisement and no online sale through Internet outside the United States and people often do not even know about the products and their advantages. Since there is a lack of promotional campaigns with no free samples, the company can only rely on the existing customers to spread the information about M.A.C. products. The company uses celebrities as representatives or models. However, there is lack of advertisements and promotional campaigns that would attract ordinary women to try the brand make-up. M.A.C. sure knows how to keep a positive public image when it comes to public relations. M.A.C. is known for the back to M.A.C. program and M.A.C. Aids fund program where they stand out for being a socially responsible company. It is for all age, sex and race. Also, they have fashion parties for different occasions, where it brings the celebrity world and the outside world together. This way, M.A.C. benefits a great deal for their publicity. The highlight of M.A.C. is their sales promotion which stimulates their immediate increases in demand. Their employees are well trained for their job. Their sales representatives offer the best personalized customer service. Research has shown that sales promotion yields faster sales. Personal selling between M.A.C. and its customers is a well paid-for communication where the customer is ultimately satisfied with the product and its affordable prices. M.A.C. believes in interpersonal communication which is direct and a face-to-face communication. In every M.A.C. stores, the sales representatives are very attentive and their direct speaking with their customers is an advantage and an effective way of selling their products. Facebook, Twitter, My Space have a strong impact for M.A.C. Cosmetics. M.A.C. has its corporate blog under www.maccosmetics.com, where one can get all the updated information about M.A.C.

Week 10 - Product Concepts

M.A.C. Cosmetics is a specialty product and consumers are very satisfied with it because their extensive search is worth it. M.A.C. uses their word-of-mouth strategy and are status-consious to maintain their product's exclusive image. M.A.C. stands out for their personalized customer service. Different cultures favor brand name for their quality product and research has shown consumers do not mind paying a higher price to purchase M.A.C. Cosmetics which being a product line of Estee Lauder, is priced higher than the average drugstore cosmetics but consumers are aware of the higher quality they are paying for. M.A.C.'s product line ranges from eyes, face, lips, mineralize, multi-use, skincare, fragrances, brushes, nails, kit essentials and accessories. Over the last 10 years, 160 shades of lipsticks in 7 different finishes, 150 eye shadows, 60 blushes and hair care have been created for the public. M.A.C. is a global brand product and it is well-recognized outside its homebase of customers, and has publicly available marketing. Repeat sales takes place in M.A.C. since, the consumers have known their own favourite brand M.A.C. and are satisfied, they wish to buy again and avoid those they do not. Back to M.A.C. recycling program is available at all M.A.C.'s counters & stores. At the M.A.C. stores you can return 6 empty primary containers and you can redeem them for 1 lipstick or lipgloss.